At Southern Oregon Hoop Factory, we believe great basketball development comes from combining focused skill training with team concepts and game like decision making. Our experienced coaching staff including former collegiate athletes, high school and college coaches, and professional players creates a training environment that emphasizes fundamentals, basketball IQ, and long term growth. We teach athletes not just how to execute skills, but when and why to use them in real game situations. Serving the Medford area and Southern Oregon, were committed to helping every athlete build confidence, work habits, and a genuine love for the game.